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Product Marketing Manager

Company: Cox Automotive
Location: Bronx
Posted on: November 17, 2021

Job Description:

*Primary Location: *3400 New Hyde Park Rd, Bronx, NY, US
* Division: *Cox Automotive
* Job Level: *Manager/Senior Manager
* Travel: *Yes, 5 % of the Time
* Schedule: *Full-time
* Shift: *Day Job
* Requisition Number: *218480_39198878
* Product Marketing Manager*
We seek a strategic and results-focused Product Marketing Manager to help develop product design, feature/functionality into positioning/market ready messaging, statements and campaigns and deliver go-to-market strategies with a hyper focus on customer satisfaction, lead generation and sales enablement collateral for better F&I B2B Dealertrack offerings.
You will be a key member of the Cox Automotive product marketing team with an opportunity to work on a diverse set of projects, working cross-functionally primarily between business operations, training, sales, legal, research, internal communications, public relations, and product and engineering teams.
This role will be part of a team responsible for creating and executing solution information marketing assets, collateral, multi-channel lead generation campaigns, and sales enablement tools across multiple channels. This can include but is not limited to creating lead gen journeys, sales engagement platforms, videos, demos, website, print and digital display advertising, email, and in-person or virtual industry events. You will rely on previous experience to bring best practices and expertise to developing marketing plans and will help guide the business with strategic initiatives and measurable results.
The successful candidate will be naturally curious, a creative thinker and problem solver with hustle and drive, and a true team player with a can-do attitude. The person will build strong relationships with cross-functional teams to develop strategy, content, and tactics. Youll effectively communicate the product value proposition to internal teams and agency partners to engage the right people in the best possible way to achieve results.
What Youll Do Heres a look at the big asks we have for our next Product Marketing Manager:

* Identify and execute the appropriate marketing tactics for specified objectives and strategies, including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriate.
* Assist in creating B2B assets or solution-related content such as solution talk tracks, videos, infographics, case studies, website copy, and blog posts.
* Write clear, concise, creative briefs, and strategic messaging to drive leads to the sales pipeline that includes emails, promotions, direct mail pieces, pitch decks, playbooks, and other marketing materials that drive business results.
* Support the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web, and more). Assist in editing online content updates using content management system, as needed.
* Collaborate with internal and external communications teams to ensure key messaging is consistently integrated across executive communications, team member communications, and industry communications/PR.
* Based on overall strategy and execution plan, develop thought leadership content and material to build industry and first-party event execution where required/identified.
* Assist with updating product marketing, customer-facing material, sales enablement material, both internal and external materials as needed.
* Manage internal and external agency and freelance resources.
Whats In It For You? A Product Marketing Manager deserves a compensation package thats equally special*. *

* That means* competitive pay, *diversified 401(k) + generous company match, comprehensive *healthcare, life, and disability benefits, *adoption assistance, and more.
* As a family-owned company, we understand the crucial need to successfully strike a balance between our jobs and family. So, we offer generous paid time off, even to volunteer, and many resources to help you *live your best life *including financial counseling, legal aid, *child care* and elder care resources.
Who you are Qualifications:

* 5 years of relevant work experience.
* BA/BS degree.
* Or and equivalent combination of education and work-related experience.
Preferred Qualifications:

* Proven, results oriented B2B Product marketing experience and know-how.
* Experience working with or supporting sales and marketing initiatives.
* A proven track record in successful strategic vision/planning and execution by proactively pushing new and innovative marketing. Proven history of creating effective multi-faceted marketing programs and providing clear/crisp and simple guidance to work partners. Experience working with or supporting sales and marketing initiatives.
* Ability to develop customer loyalty programs to re-engage with existing customers.
* Ability to discover new marketing opportunities by performing market analysis
* Ability to analyze and measure the effectiveness of existing campaigns.
* Ability to measure lead generation performance and provide weekly reporting with summary and recommendations to leadership.
* Manage and track budgets.
* Salesforce experience.
* Experience in the auto industry.
* Join the Cox family of businesses and make your mark today!*

Who We Are
* About Cox Automotive*
Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

* About Cox *
We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, [visit our benefits page](http://jobs.coxenterprises.com/life-at-cox/benefits/).
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

Keywords: Cox Automotive, New Rochelle , Product Marketing Manager, Advertising , Bronx, New York

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