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Senior Commerce Editor

Company: Wide Open Media Group
Location: Jericho
Posted on: January 16, 2022

Job Description:

Wide Open Media is looking for a seasoned Commerce Editor to oversee all shopping content across our growing portfolio of media brands. You will be responsible for assigning, editing and writing commerce content while working with the Editorial and Growth teams to ensure we're creating the best shopping content for our audiences wherever they are inspired.
This is a high visibility and fast paced role where you'll have the opportunity to bring your vision to life and be seen as the go-to source for all things shopping content related. Understanding the shopping landscape for lifestyle verticals and knowing how to curate and review products in a way that enables our audience to make better purchasing decisions will be key.
Responsibilities:

  • Work with Editorial leads for WOM brands to develop a strategic approach to commerce content that serves brand mission, user needs, and business objectives
  • Develop a calendar of commerce content that balances evergreen needs and seasonal demands with trends and innovations
  • Oversee day-to-day content output, quality, and sales coverage to increase shopping behavior across our brands
  • Build and refine a seasoned talent pool for "premium" freelance commerce content
  • Edit and write content that conveys brand authority and voice
  • Conceptualize and build out new shopping content archetypes and franchises
  • Collaborate with Growth to understand what types of content work by brand and platform (SEO, Facebook, Newsletters, etc.)
  • Help other parts of the business build out shopping strategies that will drive sales through content
  • Take shopping insights and turn them into storytelling actions, identify whitespaces and areas of expansion with data to support
  • Monitor and communicate content and revenue performance, proactively share learnings as we test into new categories and scale back in others
  • Get ahead of industry and product trends, merchant launches, and be willing to attend related events
    Requirements:
    • Degree in Marketing, English, Journalism or a related field
    • 5+ years in digital lifestyle publishing
    • 2+ years in roles focused on commerce content
    • Experience hiring, mentoring, and managing writers, both freelance and staff
    • Experience with calendar development and management as well as all aspects of the assignment, editing, production, and publication processes
    • Experience with digital performance analytics platforms such as Google Analytics, Parsley, or similar, and key reporting metrics
    • Strong writing, editing and communication skills
    • Understanding of the digital landscape and what it takes to convert page views into product sales
    • Strong storytelling skills, with an ability to interpret data and integrate it into the storytelling process
    • Relevant merchant contacts and familiarity with the hobbyist audience a plus
    • A portfolio of creative and successful work
      Apply with a copy of your most recent resume and a short statement telling us why you'd make the perfect Senior Commerce Editor for Wide Open Media Group.

Keywords: Wide Open Media Group, New Rochelle , Senior Commerce Editor, Advertising , Jericho, New York

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