Digital Marketing Associate

Company: Eagle Rock Properties
Location: Plainview
Posted on: September 20, 2022

Job Description:

Eagle Rock is a privately held, fully integrated real estate operating company whose principals have over 20 years of experience in acquiring, financing, developing, leasing, managing, and disposing of real estate. Headquartered in NY, our company has over 250 real estate professionals currently operating roughly 8,000 apartments throughout Connecticut, New York, New Jersey, New Hampshire, Pennsylvania, Virginia, Massachusetts, and Maryland.
Responsibilities:

• Act as a brand steward throughout all social content creation, working closely with Marketing Strategy and Creative Services to ensure all representation is in line with brand guidelines and positioning. Tasks include; coordinating media marketing activities and engagement, content marketing, SEO, creation of web campaign pages, banner advertising, and email campaigns
• Monitor performance of campaigns against established KPIs and work closely with Insights and Analytics teams to pull results and analyze data for optimization.
• Research competitors, industry trends
• Skilled in project management systems and coordinating updates for the Strategy team
• Participate in status meetings with internal teams to ensure thorough communication with all stakeholders for all stages of projects
• Assist with content and data analyses
• Edit content with audiences and SEO in mind
• Ability to create graphics for multi-channel use
• Proactively update and revise web and digital content as necessary.
• Accurate and timely completion of projects.
• Regularly report on traffic, conversion, channel growth, competitive analysis, etc.
• Create and optimize Google Adwords and other PPC/PPM campaigns
• Identify opportunities for improving on-page SEO and create/optimize landing pages
• Support digital marketing projects to meet the needs of our field sales team
• keyword generation, ad copy writing, bid monitoring and other daily paid search responsibilities.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting and other facets of paid media in accordance with client goals.
  What you bring:
  • Bachelor's degree in marketing or related experience
  • 1-3 years digital marketing experience
  • SEO and SEM experience required
    Eagle Rock Management provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics

Keywords: Eagle Rock Properties, New Rochelle , Digital Marketing Associate, Advertising , Plainview, New York