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Senior Manager of Marketing

Company: Shari's Berries
Location: Jericho
Posted on: November 23, 2022

Job Description:

Senior Manager of Marketing, Shari's BerriesROLE OVERVIEW Shari's Berries was acquired by 1-800-Flowers at the end of 2019. We restarted the business from the ground up with a focus on elevating the brand, expanding the product assortment, and scaling new customer growth. We are looking for an experienced marketer to help lead our paid marketing efforts. WHAT YOU'LL DO

  • Guide the marketing strategy for our in-house video creative production to scale our paid social, streaming video, and emerging channels
  • Drive paid search channels with a focus on unlocking unique demand, drive high margin product sales, and navigate new products (Google's performance max)
  • Create and execute strategy for scaling affiliate marketing across content partners and influencers
  • Leverage marketing analytics along with customer insights to come up with unique ways of reaching new and existing customers
  • Manage existing agencies and partners to help create cohesive scaling across our marketing stack
  • Develop marketing forecasts to help align goals with marketing budgets and potential growth
  • Collaborate cross-functionally with sister brands to help drive collaboration and share best practices
    REQUIREMENTS 7+ years in an analytical marketing function with a focus in eCommerceStrong understanding of paid marketing channels - paid (social, search, display, video, influencer)Proven ability to partner cross-functionally and work in a collaborative team environmentData-informed, analytical, know how to use data to make optimal business decisions
    • Experience working towards specific P&L related business goals

Keywords: Shari's Berries, New Rochelle , Senior Manager of Marketing, Advertising , Jericho, New York

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