Strategic Marketing and Communications Lead

Company: Gap International, Inc.
Location: Springfield
Posted on: April 30, 2024

Job Description:

GAP INTERNATIONAL: A unique, purpose-driven, consulting company Gap International, a leading global management consulting firm, is seeking a highly skilled, passionate, and dynamic individual to join our team as a Strategic Marketing and Communications Lead. In this role, you will be responsible for developing and executing creative marketing and communication strategies to promote Gap International's brand and drive business growth. You will collaborate with internal stakeholders to create impactful marketing campaigns, manage external communications, and ensure consistent messaging across various channels. As the Strategic Marketing and Communications Lead, you will play a vital role in shaping the company's image, enhancing its market presence, and driving engagement with target audiences. ABOUT GAP INTERNATIONAL We specialize in helping leaders articulate and fulfill the boldest possible future for their business, creating breakthrough outcomes and aligning the organization's actions to be consistent with that future. For over 40 years, we have had an expertise in identifying and shifting mindsets in the organization to deliver unprecedented, quantifiable business results. With proven and proprietary methodologies that embed lasting change across an organization, our work unleashes teams across the business to innovate and create new pathways to achieve the desired outcomes for their business. RESPONSIBILITIES Develop and implement strategic marketing plans Execute integrated marketing campaigns Manage brand and corporate communications Drive digital marketing initiatives QUALIFICATIONS Bachelor's degree in Marketing, Communications, or a related field. Master's degree preferred. Proven experience in strategic marketing, communications, or a related role, preferably in a consulting or professional services environment. Strong understanding of marketing principles, branding, and digital marketing strategies. Demonstrated ability to develop and implement creative marketing campaigns across multiple channels. Excellent written and verbal communication skills, with the ability to craft compelling messages and tailor communication to diverse audiences. Ability to visualize creative expression of content and partner with designers to create and execute. Experience managing brand guidelines and maintaining brand consistency. Strong analytical skills and ability to interpret data to drive marketing insights. Exceptional project management skills, with the ability to manage multiple projects and meet deadlines. Ability to work collaboratively in a team environment and build relationships with internal stakeholders. Self-motivated, proactive, and results-oriented mindset. If you are a creative thinker with a passion for marketing, communications, and driving business growth, we would love to hear from you. Join our team at Gap International and make a significant impact on our global brand presence and market success. ADDITIONAL LEADERSHIP OPPORTUNITES As a Strategic Marketing & Communications Lead at Gap International, you will contribute to the business in multiple capacities: In your functional area of the business as a Strategic Marketing & Communications Lead outlined above. As a consultant, working directly with organizational leaders to affect change. Performing an active role in service of Gap International's business development goals. GAP INTERNATIONAL ASSOCIATES Purposeful people at work impacting companies around the world People who thrive in a learning environment and enjoy learning, growing, and performing at their best; energized to continually push beyond their comfort zone Comfortable with ambiguity; eager to take on things they don't know how to do Curious and flexible when it comes to their own growth and development, as well as receptive to coaching and feedback to maximize their potential Willing to communicate and contribute thoughts, insights and new ideas to senior leaders both internally and externally WHAT WE OFFER Purpose-driven work An unmatched culture and commitment to ongoing growth and development Highly competitive health benefits Generous 401k Bonus based on company and individual performance Tuition reimbursement International travel opportunities Gap International associates are based out of our corporate office in the Philadelphia metropolitan area. In order to be considered for this role, applicants should be legally authorized to work in the US. Employment Type: Full Time Bonus/Commission: No

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