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Manager, Brand Mktg & Creative Strategy

Company: SPECTRUM
Location: New Rochelle
Posted on: November 15, 2020

Job Description:

this Marketing Manager is responsible for the execution of effective marketing and brand strategies, as well as tactics to drive company growth. In this role you will manage marketing campaigns and projects from inception to completion, including post campaign analysis and reporting, brand audits, competitive analysis and market research. You will partner with outside agencies, programming partners and internal stakeholders to develop creative campaigns that include but are not limited to broadcast and cross channel media, digital and print. You will manage programs to positively impact the customer and consumer perception of Charter's brand. MAJOR DUTIES AND RESPONSIBILITIES Supports development of tactical marketing and media plans for specific campaigns in collaboration with cross-functional teams, and successfully manages the execution of those plans. Develops effective partnership marketing and branding tactics that are in alignment with the overall brand and drive business results across product lines, across customer/prospect segments and verticals. Evaluates and tracks competitive activity and market research across various media channels and reporting tools to effectively support competitive marketing campaigns. Delivers product messaging for go-to-market activities, working with cross-functional teams and subject matter experts (SMEs), including the development of value propositions for new and existing products. Manages analyst relations activities, working across the organization to facilitate and nurture relationships between industry analysts and internal SMEs and leadership. Facilitates brand ambassador culture. Performs other duties as requested by supervisor. REQUIRED QUALIFICATIONS Skills/Abilities and Knowledge Ability to read, write, speak and understand English Must possess exceptional written and verbal communication skills with the ability to clearly articulate ideas and feedback in a constructive way Ability to communicate with all levels of management and company personnel High-level of proficiency in PowerPoint and all Microsoft Office applications Ability to efficiently manage resources and prioritize tasks Creative thinker Experience in brand management Build strong relationships with colleagues, stakeholders, and agency personnel. Strong complex project management skills: manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and efficiency in deliverables Ability to work independently and make recommendations and decisions autonomously Ability to conduct formal presentations to all levels of management Ability to maintain confidentiality Strong attention to detail, balanced with the ability to think strategically Ability to motivate and supervise others Related Work Experience Industry brand marketing experience (telecommunications, technology or related industries) 3 years Experience in managing integrated marketing and brand campaigns 2 years Education Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience PREFERRED QUALIFICATIONS Related Work Experience Experience in managing traditional and online/social media planning a plus Experience in managing programmer partnerships WORKING CONDITIONS Standard Office environment Some travel may be required

Keywords: SPECTRUM, New Rochelle , Manager, Brand Mktg & Creative Strategy, Executive , New Rochelle, New York

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