Product Marketing Manager
Company: Houlihan Lawrence
Location: New Rochelle
Posted on: November 19, 2021
The Product Manager role largely encompasses two separate but
--- Digital Product Lead: SME (Subject Matter Expert) for the
digital products and tools used by Houlihan Lawrence agents.
--- Business Intelligence: Manages marketing data including agent
production data, office level, and firmwide production data.--
Product Management (45%)
--- Act as Subject Matter Expert (SME) for critical products used
by HL agents, including CMA (Comparative Market Analysis) tool,
CRM, agent websites, etc.
--- Work with Branch Managers and admins on using digital tools
(CMA, CRM, etc.) to enable agents to garner more business, more
effectively manage their sphere of influence contacts and simplify
their uses of technology
--- Discuss and suggest training needs with HL Director of Training
and Education and current and future product vendors
--- Act as point person for product vendor(s) for product updates
and enhancements and facilitate communications between product
vendor(s), Houlihan Lawrence, and its agents
--- Knowledge of MoxiWorks products is a plus
Business Intelligence (45%)
--- Reviews and approves data in the firm's quarterly market
reports for residential and commercial divisions
--- Perform data collection, analysis, and reporting for various
offices for input into quarterly reports.
--- Approve and ensure the accuracy of all data that appears in
advertisements, postcards, mailers, awards, social media posts,
press articles, or any other medium that appears publicly
--- Work closely with VP, Marketing on regular (monthly, quarterly,
etc.) and ad hoc data reports for press releases, management
requests, or marketing needs
--- Analyze data for senior executives to support decision making
for expansions, sales pitches, recruiting, or any other critical
Project Marketing (10%)
--- Conduct research for development projects in conjunction with
--- Support Project Marketing in using HL products, services, and
--- Bachelor's Degree or equivalent work experience and
--- Three to seven years related experience
Knowledge and Skills:
--- Knowledge of real estate industry and practices.
--- Knowledge of product management and data management techniques
--- Moderate / high level proficiency with MS Office, especially
--- Effective oral and written communication skills.
--- Ability to work both independently and as part of a team.
--- Ability to prioritize and handle multiple tasks and projects
--- Ability to effectively communicate with agents, brokers, and
--- Other (licenses, certifications, schedule flexibility/OT,
For 125 years, Houlihan Lawrence has been the market leader in New
York City's northern suburbs with the largest regional and global
network. This role involves working directly for a top agent in
Keywords: Houlihan Lawrence, New Rochelle , Product Marketing Manager, Executive , New Rochelle, New York
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