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Product Marketing Manager

Company: Houlihan Lawrence
Location: New Rochelle
Posted on: November 19, 2021

Job Description:

The Product Manager role largely encompasses two separate but related functions.

--- Digital Product Lead: SME (Subject Matter Expert) for the digital products and tools used by Houlihan Lawrence agents.
--- Business Intelligence: Manages marketing data including agent production data, office level, and firmwide production data.--

Responsibilities:
Product Management (45%)
--- Act as Subject Matter Expert (SME) for critical products used by HL agents, including CMA (Comparative Market Analysis) tool, CRM, agent websites, etc.
--- Work with Branch Managers and admins on using digital tools (CMA, CRM, etc.) to enable agents to garner more business, more effectively manage their sphere of influence contacts and simplify their uses of technology
--- Discuss and suggest training needs with HL Director of Training and Education and current and future product vendors
--- Act as point person for product vendor(s) for product updates and enhancements and facilitate communications between product vendor(s), Houlihan Lawrence, and its agents
--- Knowledge of MoxiWorks products is a plus

Business Intelligence (45%)
--- Reviews and approves data in the firm's quarterly market reports for residential and commercial divisions
--- Perform data collection, analysis, and reporting for various offices for input into quarterly reports.
--- Approve and ensure the accuracy of all data that appears in advertisements, postcards, mailers, awards, social media posts, press articles, or any other medium that appears publicly
--- Work closely with VP, Marketing on regular (monthly, quarterly, etc.) and ad hoc data reports for press releases, management requests, or marketing needs
--- Analyze data for senior executives to support decision making for expansions, sales pitches, recruiting, or any other critical business function

Project Marketing (10%)
--- Conduct research for development projects in conjunction with Project Marketing
--- Support Project Marketing in using HL products, services, and solutions

Qualifications:
Education:
--- Bachelor's Degree or equivalent work experience and knowledge.

Experience:
--- Three to seven years related experience

Knowledge and Skills:
--- Knowledge of real estate industry and practices.
--- Knowledge of product management and data management techniques and practices
--- Moderate / high level proficiency with MS Office, especially Excel
--- Effective oral and written communication skills.
--- Ability to work both independently and as part of a team.
--- Ability to prioritize and handle multiple tasks and projects concurrently.
--- Ability to effectively communicate with agents, brokers, and staff members.
--- Other (licenses, certifications, schedule flexibility/OT, travel, etc.):



About Company:
For 125 years, Houlihan Lawrence has been the market leader in New York City's northern suburbs with the largest regional and global network. This role involves working directly for a top agent in Southern Westchester.

Keywords: Houlihan Lawrence, New Rochelle , Product Marketing Manager, Executive , New Rochelle, New York

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