Marketing Manager, Global eAFH Foodservice

Company: Pepsico
Location: Purchase
Posted on: January 16, 2022

Job Description:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. The PepsiCo Foodservice Division is a growth driver, bringing the companys portfolio of beverage, snacks, and food brands to market in away from home (AFH) consumption channels to meet consumer needs at work, play, and on the go. A key growth channel for PepsiCo Foodservice globally is eAFH, which encompasses all ways in which consumers can digitally place orders for either delivery or pickup. The individual hired for this role will develop, manage, and lead the global scope, strategy, measurement, and Center of Excellence (CoE) for online ordering channels in Foodservice. This role will build and establish the global Foodservice marketing CoE and lead the global marketing teams efforts around a centralized learning agenda and measurement plan - aligned to our Foodservice Digital strategic pillars. This individual will also focus on measurement of our efforts in each region, laddering up to a global measurement framework for tracking, studying, and establishing best practices for driving marketing performance. Accountabilities include:

• Lead and own the development of the global online ordering and delivery strategy, learning agenda, and measurement plan.
• Establish a Global Foodservice eAFH Center of Excellence focused on elevating our Performance Marketing, Digital, and Online Ordering & Delivery practices globally.
• Lead the Global eAFH forum providing thought leadership and oversight to all global markets.
• Set the objectives and manage the global agendas around: tools and resources development, global partnerships (with aggregators and 3rd party tech companies with global scale), and media strategies.
• Identify and scale opportunities to transform regional marketing executions into global executions.
• Liaison with global brand teams to capture marketing objectives, and connect them back to a global execution agenda.
• Co-lead the global expansion of the Direct-To-Consumer business, co-leading all global executions alongside the regional markets.
• Create a monthly global sales, marketing, and brand thought-leadership forum for sharing executional highlights, best practices, and upcoming opportunities beyond the core eAFH CoE audience. Qualifications / Requirements :
  • Bachelors Degree required; Masters Degree Preferred
  • Minimum 7 years of experience in digital marketing, performance marketing, and/or marketing analytics.
  • Experience creating, managing and measuring against a marketing learning agenda.
  • Ambitious self-starter with a proven track record of being resourceful and comfortable in ambiguity.
  • Strong analytical and data management skills, with a proven track record of leading recommendations and implementation of ROI drivers in media + non-media marketing efforts.
  • Working knowledge of online ordering & delivery aggregators/food & grocery DSPs preferred.
  • Global thought leadership and center of excellence experience preferred.
  • Experience having worked in and across multiple countries preferred.
  • Basic or working knowledge with the following programming languages would be preferred, but not required: HTML, JavaScript, and SQL.
  • This position is limited to persons with indefinite right to work in the United Statesby Jobble

Keywords: Pepsico, New Rochelle , Marketing Manager, Global eAFH Foodservice, Executive , Purchase, New York