Manager, US Data Acquisition and Optimization Manager

Company: PepsiCo
Location: Purchase
Posted on: May 16, 2022

Job Description:

Locations open to : Purchase, NY/ Plano, TX

Job Description:
The US Data Acquisition and Optimization Manager will be the primary interface for day to day interaction between the Global Data Partnerships Team and the internal/external customers of the Data and Analytics team. As an integral part of our data acquisition function, this role will be focused on developing, sourcing, licensing, and executing data partnerships that align with market use cases. Specifically, you will work closely with our Product team to support our Consumer DNA (cDNA) and Store DNA (sDNA) through the sourcing of best-of-class data solutions.

Given the complexities of operating in the wide-ranging data landscape across North America and the priority placed on it by the business, this role will require a high degree of adroitness navigating and assessing myriad commoditized datasets to determine best alignment with use cases.

As an US Data Acquisition and Optimization Manager, you will contribute to developing the strategy for data vendor scouting, sourcing, testing, pricing, and onboarding in across North America focused on around key priority business needs.

You will be the expert on data ecosystems and be the knowledge expert on "all things data" in your region. The ideal candidate will combine skills and experience in data products, product marketing, and business development to execute this role successfully.

Key Accountabilities:
Strategic Data Partner Program
Support designing and executing a best of class data solutions that support our internal adtech/martech efforts across North America
Partner with myriad internal stakeholders to ensure proper positioning of our data offerings across the organization (cross-functional collaboration)
Serve as a data subject matter expert of our current/planned internal and external data products, including communicating frequently with senior leadership
strategy, design and roadmap to ensure optimal fit with use cases and market needs
Contribute to construction of business model frameworks for all data-related partnerships
Accountable for the Partnership Research & Opportunities
Utilize an intimate understanding of the North American data marketplace to provide thought leadership and identify partnership opportunities across a wide range of data assets
Help manage identification, communication, and evaluation of potential data partners with key business and technical stakeholders
Utilize data insights to define measures of success with each partner relationship
Predict and manage the evolution of partner relationships
Support building holistic compelling business cases, think strategically and act on ideas, and effectively present these ideas to the leadership team
Support running meetings on discussing agreements and execute partnership plans.
Accountable for Success Data Partnerships & Growth
Own ongoing relationships and accounts with data partners
Manage data partner life cycle from selection, negotiation, legal and use
Support and iterate off customer health tracking and dashboard processes
Help manage customer escalations, from reporting to resolution
COVID-19 vaccination is a condition of employment for this role. Please note that all such company vaccine requirements provide the opportunity to request an approved accommodation or exemption under applicable law

Qualifications / Requirements :
Minimum 5 years' data partnership experience, ideally working with identity, location, and/or purchase-related data in the US
Minimum 5 years' experience managing data purchases within and across budgets and other cost centers as well as experience shaping multiple detailed multi-cost center purchase orders
Minimum 3 years' experience in adtech/martech experience
Minimum 3 years' team leadership experience
Bachelor's Degree, Masters a plus
Commercial, Legal and Regulatory knowledge and expertise with respect to data acquisition and usage.
Experience:
Demonstrated analytics skills and use of multiple software tools
Experience in risk and legal reviews of vendor contracts and licensing agreements related to external data
Work effectively in a team environment and develop creative alternatives
Skills, Abilities, Knowledge
Robust data knowledge preferably around Product, Customer, Partner, Public, IOT, Mobile, and Digital data sets
Negotiations, both hard and soft skills
Strategic Contract/Account/Vendor Management
Knowledge of Consumer Privacy Laws at the Global, Regional and Local Levels
Knowledge of Data Privacy Laws at the Global, Regional, and Local Levels
Proven ability to drive results and to lead and implement complex, technical, multi-organizational projects at senior leadership level

Keywords: PepsiCo, New Rochelle , Manager, US Data Acquisition and Optimization Manager, Executive , Purchase, New York