Manager, US Data Acquisition and Optimization Manager
Company: PepsiCo
Location: Purchase
Posted on: May 16, 2022
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Job Description:
Locations open to : Purchase, NY/ Plano, TX
Job Description:
The US Data Acquisition and Optimization Manager will be the
primary interface for day to day interaction between the Global
Data Partnerships Team and the internal/external customers of the
Data and Analytics team. As an integral part of our data
acquisition function, this role will be focused on developing,
sourcing, licensing, and executing data partnerships that align
with market use cases. Specifically, you will work closely with our
Product team to support our Consumer DNA (cDNA) and Store DNA
(sDNA) through the sourcing of best-of-class data solutions.
Given the complexities of operating in the wide-ranging data
landscape across North America and the priority placed on it by the
business, this role will require a high degree of adroitness
navigating and assessing myriad commoditized datasets to determine
best alignment with use cases.
As an US Data Acquisition and Optimization Manager, you will
contribute to developing the strategy for data vendor scouting,
sourcing, testing, pricing, and onboarding in across North America
focused on around key priority business needs.
You will be the expert on data ecosystems and be the knowledge
expert on "all things data" in your region. The ideal candidate
will combine skills and experience in data products, product
marketing, and business development to execute this role
successfully.
Key Accountabilities:
Strategic Data Partner Program
Support designing and executing a best of class data solutions that
support our internal adtech/martech efforts across North
America
Partner with myriad internal stakeholders to ensure proper
positioning of our data offerings across the organization
(cross-functional collaboration)
Serve as a data subject matter expert of our current/planned
internal and external data products, including communicating
frequently with senior leadership
strategy, design and roadmap to ensure optimal fit with use cases
and market needs
Contribute to construction of business model frameworks for all
data-related partnerships
Accountable for the Partnership Research & Opportunities
Utilize an intimate understanding of the North American data
marketplace to provide thought leadership and identify partnership
opportunities across a wide range of data assets
Help manage identification, communication, and evaluation of
potential data partners with key business and technical
stakeholders
Utilize data insights to define measures of success with each
partner relationship
Predict and manage the evolution of partner relationships
Support building holistic compelling business cases, think
strategically and act on ideas, and effectively present these ideas
to the leadership team
Support running meetings on discussing agreements and execute
partnership plans.
Accountable for Success Data Partnerships & Growth
Own ongoing relationships and accounts with data partners
Manage data partner life cycle from selection, negotiation, legal
and use
Support and iterate off customer health tracking and dashboard
processes
Help manage customer escalations, from reporting to resolution
COVID-19 vaccination is a condition of employment for this role.
Please note that all such company vaccine requirements provide the
opportunity to request an approved accommodation or exemption under
applicable law
Qualifications / Requirements :
Minimum 5 years' data partnership experience, ideally working with
identity, location, and/or purchase-related data in the US
Minimum 5 years' experience managing data purchases within and
across budgets and other cost centers as well as experience shaping
multiple detailed multi-cost center purchase orders
Minimum 3 years' experience in adtech/martech experience
Minimum 3 years' team leadership experience
Bachelor's Degree, Masters a plus
Commercial, Legal and Regulatory knowledge and expertise with
respect to data acquisition and usage.
Experience:
Demonstrated analytics skills and use of multiple software
tools
Experience in risk and legal reviews of vendor contracts and
licensing agreements related to external data
Work effectively in a team environment and develop creative
alternatives
Skills, Abilities, Knowledge
Robust data knowledge preferably around Product, Customer, Partner,
Public, IOT, Mobile, and Digital data sets
Negotiations, both hard and soft skills
Strategic Contract/Account/Vendor Management
Knowledge of Consumer Privacy Laws at the Global, Regional and
Local Levels
Knowledge of Data Privacy Laws at the Global, Regional, and Local
Levels
Proven ability to drive results and to lead and implement complex,
technical, multi-organizational projects at senior leadership
level
Keywords: PepsiCo, New Rochelle , Manager, US Data Acquisition and Optimization Manager, Executive , Purchase, New York
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