Business Communications Manager
Company: 1-800-FLOWERS.COM, INC.
Location: Jericho
Posted on: June 22, 2022
Job Description:
1800Flowers.com, Inc. is seeking a Manager of Business
Communications to join the Enterprise Public Relations team. This
position can be based in Jericho, NY or NYC.Responsibilities
include, but are not limited to:
- Develop, manage, and execute business-focused PR programs to
advance the company's goals and support its continued growth while
protecting its reputation.
- Lead PR efforts related to key pillars - such as enterprise IT,
digital marketing, customer loyalty, and customer growth - in
addition to other strategic business initiatives that help drive
the company's overall corporate story.
- Identify, secure, and manage appropriate speaking engagements
for key company spokespeople to further our corporate story, from
developing a compelling submission to aiding in the final
presentation.
- Leverage strong writing skills to create a variety of high
caliber content including key messages, Q&As, press releases,
pitches, award and speaking submissions, blog posts, and more to
advance the company's strategic goals and business
initiatives.
- Cultivate and maintain positive relationships with media,
increasing awareness of and generating interest in the company's
enterprise IT, digital marketing, customer loyalty, and customer
growth strategies, as well as other key business initiatives.
- Anticipate issues, take initiative, make recommendations, and
respond quickly in the face of crises.
- Demonstrate a keen understanding of social media trends to
advance communications objectives and increase corporate brand
relevance; make recommendations for and help manage corporate
social media platforms.
- Collaborate with cross-functional teams throughout the
organization to further the team's PR efforts.
- Ensure thorough recaps and debriefing documents are done for
key initiatives; provide thoughtful recommendations for future
endeavors.
- Be a team player among the greater public relations team and
throughout the organization.
- Be curious and tenacious. Keep the team updated on retail and
business trends, breaking news, competitor activity, and other
interesting findings.
- Gain a strong understanding of all company protocols and
procedures to make informed decisions. Challenge the status quo,
too!
- Manage junior team members, interns and oversee freelancer
projects, as needed.Qualifications and Experience:The ideal
candidate is a highly-motivated, collaborative, results-oriented,
creative individual who thinks strategically and has a passion for
telling company stories. That passion will be demonstrated as this
individual leads the development of dynamic and engaging business
public relations programs that yield positive outcomes.
- Bachelor of Arts or Science in Public Relations, Journalism,
Communications, or related area of study.
- Minimum of 5 - 7 years of experience in public relations, with
a strong focus on corporate communications.
- Agency corporate communications experience preferred; working
with retail and/or tech brands is a plus.
- Excellent writing and editing skills and strong storytelling
abilities with an aptitude for breathing new life into seemingly
ordinary topics.
- Strategic thinking, creativity, attention to detail, strong
organizational/interpersonal skills; keen ability to prioritize and
skillfully handle multiple assignments and high-volume detail work
with a sense of urgency under tight time pressures.
- Extensive knowledge of the earned media landscape - including
new digital platforms that provide an opportunity to advance the
company's goals.
- Solid knowledge of MS Word, Excel, PowerPoint, Outlook,
SharePoint, and Teams.
- A strong working knowledge of social media and digital
platforms, plus traditional public relations tools such as Cision,
PR Newswire, MuckRack, etc.
- A positive, can-do attitude with a strong desire to learn and
grow.
Keywords: 1-800-FLOWERS.COM, INC., New Rochelle , Business Communications Manager, Executive , Jericho, New York
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