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Business Communications Manager

Company: 1-800-FLOWERS.COM, INC.
Location: Jericho
Posted on: June 22, 2022

Job Description:

1800Flowers.com, Inc. is seeking a Manager of Business Communications to join the Enterprise Public Relations team. This position can be based in Jericho, NY or NYC.Responsibilities include, but are not limited to:

  • Develop, manage, and execute business-focused PR programs to advance the company's goals and support its continued growth while protecting its reputation.
  • Lead PR efforts related to key pillars - such as enterprise IT, digital marketing, customer loyalty, and customer growth - in addition to other strategic business initiatives that help drive the company's overall corporate story.
  • Identify, secure, and manage appropriate speaking engagements for key company spokespeople to further our corporate story, from developing a compelling submission to aiding in the final presentation.
  • Leverage strong writing skills to create a variety of high caliber content including key messages, Q&As, press releases, pitches, award and speaking submissions, blog posts, and more to advance the company's strategic goals and business initiatives.
  • Cultivate and maintain positive relationships with media, increasing awareness of and generating interest in the company's enterprise IT, digital marketing, customer loyalty, and customer growth strategies, as well as other key business initiatives.
  • Anticipate issues, take initiative, make recommendations, and respond quickly in the face of crises.
  • Demonstrate a keen understanding of social media trends to advance communications objectives and increase corporate brand relevance; make recommendations for and help manage corporate social media platforms.
  • Collaborate with cross-functional teams throughout the organization to further the team's PR efforts.
  • Ensure thorough recaps and debriefing documents are done for key initiatives; provide thoughtful recommendations for future endeavors.
  • Be a team player among the greater public relations team and throughout the organization.
  • Be curious and tenacious. Keep the team updated on retail and business trends, breaking news, competitor activity, and other interesting findings.
  • Gain a strong understanding of all company protocols and procedures to make informed decisions. Challenge the status quo, too!
  • Manage junior team members, interns and oversee freelancer projects, as needed.Qualifications and Experience:The ideal candidate is a highly-motivated, collaborative, results-oriented, creative individual who thinks strategically and has a passion for telling company stories. That passion will be demonstrated as this individual leads the development of dynamic and engaging business public relations programs that yield positive outcomes.
    • Bachelor of Arts or Science in Public Relations, Journalism, Communications, or related area of study.
    • Minimum of 5 - 7 years of experience in public relations, with a strong focus on corporate communications.
    • Agency corporate communications experience preferred; working with retail and/or tech brands is a plus.
    • Excellent writing and editing skills and strong storytelling abilities with an aptitude for breathing new life into seemingly ordinary topics.
    • Strategic thinking, creativity, attention to detail, strong organizational/interpersonal skills; keen ability to prioritize and skillfully handle multiple assignments and high-volume detail work with a sense of urgency under tight time pressures.
    • Extensive knowledge of the earned media landscape - including new digital platforms that provide an opportunity to advance the company's goals.
    • Solid knowledge of MS Word, Excel, PowerPoint, Outlook, SharePoint, and Teams.
    • A strong working knowledge of social media and digital platforms, plus traditional public relations tools such as Cision, PR Newswire, MuckRack, etc.
    • A positive, can-do attitude with a strong desire to learn and grow.

Keywords: 1-800-FLOWERS.COM, INC., New Rochelle , Business Communications Manager, Executive , Jericho, New York

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