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Manager, Marketing Services Product, Financial Institutions

Company: Mastercard
Location: Purchase
Posted on: August 4, 2022

Job Description:

Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results. Job TitleManager, Marketing Services Product, Financial InstitutionsOverview The Data & Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides payments-focused consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Do you want to be part of a collaborative environment? Do you get energy from developing multi-channel marketing campaigns and seeing them in the market? Are you excited about helping our clients grow their business with new digital products and solutions? Do you have experience with strategy planning end-to-end multi-channel marketing campaigns? Can you leverage consumer and behavioral data to design the best communication strategy? Manager, Marketing Services Product position is responsible for supporting the sales team by leading capability and strategy planning conversations for our Marketing Services product suite, specifically for Financial Institutions RoleOwns and manages the Marketing Services product suite designed for Financial Institutions stemming from Acquisition to Spend Optimization and Customer enhancement services. This position works heavily with the sales team as the SME on these products and services helping to bring a vision to life on how we can help our clients meet and exceed their goals. In addition, will work with internal teams at Mastercard to bring forth Mastercard assets as appropriate, as well as enhance and improve our services suite. Leverages, interprets and analyzes data and insights (internally and externally) to plan multi-channel marketing initiatives, providing thought leadership to the sales narrative Partners with our Client Services group (who is responsible for delivery our products and services) on ways to improve and enhance their working environment Owns a feedback loop with Client Services to identify and craft Case Studies, overarching themes from the work being delivered from good news trends and findings to areas of opportunity Support and grow key Mastercard initiatives with Marketing Services elements, such as Buy Now Pay Later, Contactless, Travel Recovery, etc. Drive innovation by helping identify new channels for consumer engagement Run pilots in expansion areas for Marketing Services, analyze performance and provide recommendation for go-forward plan Keep finger on pulse of competitive offerings to compile a client facing narrative on our areas of differentiation High attention to detail and proven ability to manage multiple, competing priorities simultaneously Proven ability to think strategically and provide feedback in a timely manner Develops day to day working relationship with internal and external stakeholders Provides support in the development of new services or solutions by conducting desktop research and assisting with the assembly of market assessments Contributes effectively to proposal preparation when requested Identifies client challenges and brings ideas on opportunities to leverage MC capabilities to the attention of senior MC staffAll About You Prior experience in any of the following job roles are best eligible: Marketing, Media / Agency, Campaign/Marketing Analytics, Product Management, and/or Consulting Experience in banking, payments, and/ or financial services preferred Preference for digital campaign experience preferred (any of: Social, SMS, Content, Email) ; direct mail and other channels strongly desired Competent at selling to clients using your expert knowledge, preferably regarding the Marketing Services product suite Analytically curious to uncover data driven insights Strong Business Acumen and entrepreneurial mindset Excellent communication and presentation skills Highly flexible to support as key Mastercard initiatives evolve Experience with packaging, pricing, and enablement Excellent verbal and written communication skills Strong attention to detail Thorough knowledge of Microsoft Office suite Comfortable with travel (no more than 10% expected) BA requiredCOVID-19 Considerations We value the safety of each member of our community because we know we're all in this together. In many locations, which may change over time, we've implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.PDN-967134c5-41f6-4fbd-9304-473ae357db85

Keywords: Mastercard, New Rochelle , Manager, Marketing Services Product, Financial Institutions, Executive , Purchase, New York

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