Manager, Marketing Services Product, Financial Institutions
Company: Mastercard
Location: Purchase
Posted on: August 4, 2022
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Job Description:
Our PurposeWe work to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. We cultivate a culture of inclusion for all employees that
respects their individual strengths, views, and experiences. We
believe that our differences enable us to be a better team - one
that makes better decisions, drives innovation and delivers better
business results. Job TitleManager, Marketing Services Product,
Financial InstitutionsOverview The Data & Services team is a key
differentiator for Mastercard, providing the cutting-edge services
that help our customers grow. Centered on data-driven technologies
and innovation, this team provides payments-focused consulting,
marketing, loyalty and analytics to financial institutions and
merchants globally. Do you want to be part of a collaborative
environment? Do you get energy from developing multi-channel
marketing campaigns and seeing them in the market? Are you excited
about helping our clients grow their business with new digital
products and solutions? Do you have experience with strategy
planning end-to-end multi-channel marketing campaigns? Can you
leverage consumer and behavioral data to design the best
communication strategy? Manager, Marketing Services Product
position is responsible for supporting the sales team by leading
capability and strategy planning conversations for our Marketing
Services product suite, specifically for Financial Institutions
RoleOwns and manages the Marketing Services product suite designed
for Financial Institutions stemming from Acquisition to Spend
Optimization and Customer enhancement services. This position works
heavily with the sales team as the SME on these products and
services helping to bring a vision to life on how we can help our
clients meet and exceed their goals. In addition, will work with
internal teams at Mastercard to bring forth Mastercard assets as
appropriate, as well as enhance and improve our services suite.
Leverages, interprets and analyzes data and insights (internally
and externally) to plan multi-channel marketing initiatives,
providing thought leadership to the sales narrative Partners with
our Client Services group (who is responsible for delivery our
products and services) on ways to improve and enhance their working
environment Owns a feedback loop with Client Services to identify
and craft Case Studies, overarching themes from the work being
delivered from good news trends and findings to areas of
opportunity Support and grow key Mastercard initiatives with
Marketing Services elements, such as Buy Now Pay Later,
Contactless, Travel Recovery, etc. Drive innovation by helping
identify new channels for consumer engagement Run pilots in
expansion areas for Marketing Services, analyze performance and
provide recommendation for go-forward plan Keep finger on pulse of
competitive offerings to compile a client facing narrative on our
areas of differentiation High attention to detail and proven
ability to manage multiple, competing priorities simultaneously
Proven ability to think strategically and provide feedback in a
timely manner Develops day to day working relationship with
internal and external stakeholders Provides support in the
development of new services or solutions by conducting desktop
research and assisting with the assembly of market assessments
Contributes effectively to proposal preparation when requested
Identifies client challenges and brings ideas on opportunities to
leverage MC capabilities to the attention of senior MC staffAll
About You Prior experience in any of the following job roles are
best eligible: Marketing, Media / Agency, Campaign/Marketing
Analytics, Product Management, and/or Consulting Experience in
banking, payments, and/ or financial services preferred Preference
for digital campaign experience preferred (any of: Social, SMS,
Content, Email) ; direct mail and other channels strongly desired
Competent at selling to clients using your expert knowledge,
preferably regarding the Marketing Services product suite
Analytically curious to uncover data driven insights Strong
Business Acumen and entrepreneurial mindset Excellent communication
and presentation skills Highly flexible to support as key
Mastercard initiatives evolve Experience with packaging, pricing,
and enablement Excellent verbal and written communication skills
Strong attention to detail Thorough knowledge of Microsoft Office
suite Comfortable with travel (no more than 10% expected) BA
requiredCOVID-19 Considerations We value the safety of each member
of our community because we know we're all in this together. In
many locations, which may change over time, we've implemented a
virtual hiring process and continue to interview candidates by
video or phone. In addition, in some locations, only individuals
who have been fully vaccinated will be permitted inside Mastercard
offices until further notice.In the US, Mastercard is a government
contractor, which may legally require most Mastercard employees to
be vaccinated unless a verified approved medical or religious
exemption is granted. Further, we are currently making every effort
towards having employees return to work in the office 2 days per
week, if that makes sense for their team. Everyone must be
vaccinated to enter Mastercard offices at this time. Therefore, we
expect all candidates to be vaccinated or to be approved for a
medical or religious accommodation prior to commencing work at
Mastercard.In the US, Mastercard is an inclusive Equal Employment
Opportunity employer that considers applicants without regard to
gender, gender identity, sexual orientation, race, ethnicity,
disabled or veteran status, or any other characteristic protected
by law. If you require accommodations or assistance to complete the
online application process, please contact
reasonable_accommodationmastercard.com and identify the type of
accommodation or assistance you are requesting. Do not include any
medical or health information in this email. The Reasonable
Accommodations team will respond to your email promptly.Corporate
Security ResponsibilityAll activities involving access to
Mastercard assets, information, and networks comes with an inherent
risk to the organization and, therefore, it is expected that every
person working for, or on behalf of, Mastercard is responsible for
information security and must:Abide by Mastercard's security
policies and practices;Ensure the confidentiality and integrity of
the information being accessed;Report any suspected information
security violation or breach, andComplete all periodic mandatory
security trainings in accordance with Mastercard's
guidelines.PDN-967134c5-41f6-4fbd-9304-473ae357db85
Keywords: Mastercard, New Rochelle , Manager, Marketing Services Product, Financial Institutions, Executive , Purchase, New York
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