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Social Media Marketing Assistant Manager

Company: 1-800-FLOWERS.COM, INC.
Location: Jericho
Posted on: August 6, 2022

Job Description:

The Social Media Marketing Assistant Manager will help develop and manage the Social Media strategy for 1800Flowers.com brand as a member of the Enterprise Content & Innovation team. 1800Flowers.com aims to help customers express, connect and celebrate the most important people in their lives. We use social media as a key channel to share engaging activations, work with compelling influencers and test new creative. The Social Media Manager will develop the strategy, create content and manage the 1-800-Flowers.com's family of brand channels, with a focus on the 1-800-Flowers floral brands. The goals are to increase brand awareness and build an engaging social media community by leveraging channel-specific content, sweepstakes, out-of-the-box thinking, social media best practices, influencers, events, partners, etc. Expectations include: research target audiences, able to write copy for social media posts, able to schedule posts, manage influencer campaigns, and analyze trending topics and new social media platforms for future growth opportunities. This includes cross-channel collaboration for emerging social media channels. Additional responsibilities include carrying out a variety of monitoring and analysis through social channels to gain customer insights and competitive intelligence.
Responsibilities include but are not limited to:

  • Research audience insights: Provide digital thought leadership and unique strategies for the 1800Flowers.com Enterprise's social and content platforms and communities including: Facebook, Instagram, TikTok, and Pinterest. Identify opportunities, tools and trends in the social media space and recommend the best course of action with justifiable metrics. Understand current trends, technologies and advancements in social, mobile and online sites.
  • Innovate our work: Be open and collaborative in working across departments, such as Customer Care, Merchandising, Display, PR, Creative, Partnerships, eComm, SEO, Email, Catalog, etc.
  • Create world-class content: Develop and create unique content for select brands within the 1800Flowers.com family of brands. Develop a strategy for content calendars and able to schedule social media posts in our publishing tools. Knowledge of Sprinklr a plus.
  • Management Skills: Foster relationships within the brand, plus across the enterprise, vendors, agencies, and partners. Ability to collaborate with these groups to build world-class content and innovate across new channels.
  • Community Management: Manage campaigns with key content creators and influencers based on business needs, content needs, KPIs and budget across brands. Increase community size and engagement by way of thoughtful content and interaction with fans.
  • Campaign focused: Our paid media team manages paid social needs, but this role is expected to understand Audiences within Facebook to strategically test posts and work closely to influence content we feature and promote.
  • Data-informed storytelling: Maintain consistent system of measurement and evaluation of social and mobile program success on a weekly basis, and daily when we are in high-season.
  • Other Projects: Work on special brand initiatives as requested by the Manager of Social Media, as assigned.
    Education and Experience:
    • Bachelor's degree or equivalent experience required.
    • At least 2-4 years experience in social media, advertising, or brand marketing
    • Have demonstrated knowledge of mobile, emerging and social media, and application to advertising campaigns.
    • Deep understanding of social media universe including Facebook, Twitter, Instagram, YouTube, TikTok, etc.
    • Ability to adapt to the style, tonality and vernacular of the current "voice" of employee and consumer facing Facebook and other social mediums.
    • Self-starter with the ability to assist in the planning, development, and implementation of projects/programs, with a measurement of success.
    • Work well under deadlines.
    • Technology savvy with solid understanding of the web, Photoshop, online marketing, direct marketing and best social media practices.
    • Work varied shifts, including weekends and holidays.
    • Lives in the Social Media space.
    • Drive, energy, and passion to work with category-leading brands.
      Competencies:KNOWLEDGE
      • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
      • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
      • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. SKILLS
        • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision making.
        • Critical Thinking - Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
        • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
        • Judgment and Decision Making - Considers the relative costs and benefits of potential actions to choose the most appropriate one.
        • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
        • Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures.
          ABILITIES
          • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
          • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
          • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
          • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
          • Written Expression - The ability to communicate information and ideas in writing so others will understand.
          • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
          • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
          • Visualization - The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
            Physical Demand/Work Effort:
            • Typing, sitting, standing, walking.
            • Concentrated mental and/or visual attention. The work involves performing complex tasks to very close accuracy and quality specifications; or a high degree of hand and eye coordination for sustained periods.
            • The job is typically performed under comfortable working conditions; any disagreeable elements are generally absent during normal performance of job.
            • Compliance with company attendance standards.
            • FLSA Status: Hourly, Non-Exempt

Keywords: 1-800-FLOWERS.COM, INC., New Rochelle , Social Media Marketing Assistant Manager, Executive , Jericho, New York

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