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Senior Manager of Growth

Company: Shari's Berries
Location: Jericho
Posted on: November 22, 2022

Job Description:

Senior Manager of Growth, Shari's BerriesROLE OVERVIEW Shari's Berries was acquired by 1-800-Flowers at the end of 2019. We restarted the business from the ground up with a focus on elevating the brand, expanding the product assortment, and scaling new customer growth. We are looking for an experienced growth marketer to lead our efforts across activation, retention, referral, and revenue optimization.
WHAT YOU'LL DO

  • Develop cohesive growth strategy to help prioritize initiatives based on impact, confidence, and effort
  • Own the digital channels (web and mobile) with a focus on testing creative, product features, and improving the customer experience to help drive conversion
  • Guide the creative testing strategy across growth channels with our in-house creative team
  • Find opportunities to optimize across our email program including marketing, automated welcome series, and personalization
  • Map and execute a strategy for launching our SMS marketing
  • Improve and automate our existing web analytics and growth reporting to help provide actionable insight cross-functionally
  • Collaborate cross-functionally with sister brands to help drive collaboration and share best practices
    REQUIREMENTS 7+ years in a growth function with a focus in eCommerceStrong understanding of growth methodologies and tactics Advanced experience with analytics platforms including Google Analytics and TableauExperience with email marketing platforms (Salesforce Marketing Cloud preferred)Proven ability to partner cross-functionally and work in a collaborative team environmentData-informed, analytical, know how to use data to make optimal business decisions
    • Experience working towards specific P&L related business goals

Keywords: Shari's Berries, New Rochelle , Senior Manager of Growth, Executive , Jericho, New York

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