VP, Competitive

Company: Dentsu Aegis Network Ltd.
Location: New York
Posted on: May 24, 2025

Job Description:

We are looking for a dynamic, strategic and detail-oriented VP, Competitive Intelligence who will report into the EVP Global Strategy & Investment to join our team. You may be based anywhere in continental United States or near one of our office locations including New York City, NY, Chicago, IL, and Detroit, MI. You will be the leader within the agency account team and for the clients in creating a centralized resource that uses marketplace tools and subscriptions as well as anecdotal input to create a valuable resource in providing understanding of the competitive landscape. With a goal of providing both a short term or 'current snap shot' view, as well as a longer term more trend-oriented perspective.This role is instrumental in providing actionable insights into our clients' competitors, helping to shape and refine our clients' marketing strategies. You are passionate about research, analyzing data, and accomplished at translating findings into strategic perspective. The primary contact for competitive media requests and workflow, always with a goal of delivering the most accurate, most timely and most granular competitive media spending reports & analysis in our client's categories.Responsibilities:Conduct comprehensive research on competitors' marketing strategies, campaigns, and market positioning.Analyze competitors' cross-channel media presence and creative strategies, identifying trends and potential opportunitiesMonitor industry trends and market developments across various market segments and product areasCreate detailed reports and presentations that highlight competitive insights and provide actionable recommendations.Work collaboratively with key stakeholder and partner teams including Planning, Strategy, Investments, and Analytics to ensure competitive insights and learnings are being considered throughout the campaign lifecycle.Lead the development of a comprehensive intelligence dashboard, bringing new data inputs to bearContinuously identify areas of opportunity for new data inputs, working with Partnerships to incorporate data needs into larger Partnership agreementsQualifications:13+ years experience in competitive intelligence, market research, or a similar role.Proficiency in using competitive intelligence tools, including but not limited to Pathmatics, iSpot, AdIntel, EDO, Hootsuite, Sprout Social, Sprinklr, etc.Strong analytical skills with the ability to interpret complex data sets.Excellent written and verbal communication skills.Detail-oriented with strong organizational skills.The annual salary range for this position is 113,000- 183,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:Medical, vision, and dental insurance,Life insurance,Short-term and long-term disability insurance,401k,Flexible paid time off,At least 15 paid holidays per year,Paid sick and safe leave, andPaid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .Applications are being accepted on an ongoing basis.#LI-AB2#LI-HYBRIDLocation:New York - 150 E 42ndJob Description:We are looking for a dynamic, strategic and detail-oriented VP, Competitive Intelligence who will report into the EVP Global Strategy & Investment to join our team. You may be based anywhere in continental United States or near one of our office locations including New York City, NY, Chicago, IL, and Detroit, MI. You will be the leader within the agency account team and for the clients in creating a centralized resource that uses marketplace tools and subscriptions as well as anecdotal input to create a valuable resource in providing understanding of the competitive landscape. With a goal of providing both a short term or 'current snap shot' view, as well as a longer term more trend-oriented perspective.This role is instrumental in providing actionable insights into our clients' competitors, helping to shape and refine our clients' marketing strategies. You are passionate about research, analyzing data, and accomplished at translating findings into strategic perspective. The primary contact for competitive media requests and workflow, always with a goal of delivering the most accurate, most timely and most granular competitive media spending reports & analysis in our client's categories.Responsibilities:

• Conduct comprehensive research on competitors' marketing strategies, campaigns, and market positioning.
• Analyze competitors' cross-channel media presence and creative strategies, identifying trends and potential opportunities
• Monitor industry trends and market developments across various market segments and product areas
• Create detailed reports and presentations that highlight competitive insights and provide actionable recommendations.
• Work collaboratively with key stakeholder and partner teams including Planning, Strategy, Investments, and Analytics to ensure competitive insights and learnings are being considered throughout the campaign lifecycle.
• Lead the development of a comprehensive intelligence dashboard, bringing new data inputs to bear
• Continuously identify areas of opportunity for new data inputs, working with Partnerships to incorporate data needs into larger Partnership agreementsQualifications:
  • 13+ years experience in competitive intelligence, market research, or a similar role.
  • Proficiency in using competitive intelligence tools, including but not limited to Pathmatics, iSpot, AdIntel, EDO, Hootsuite, Sprout Social, Sprinklr, etc.
  • Strong analytical skills with the ability to interpret complex data sets.
  • Excellent written and verbal communication skills.
  • Detail-oriented with strong organizational skills.The annual salary range for this position is 113,000- 183,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.Benefits available with this position include:
    • Medical, vision, and dental insurance,
    • Life insurance,
    • Short-term and long-term disability insurance,
    • 401k,
    • Flexible paid time off,
    • At least 15 paid holidays per year,
    • Paid sick and safe leave, and
    • Paid parental leave.Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com .Applications are being accepted on an ongoing basis.#LI-AB2#LI-HYBRIDLocation:New York - 150 E 42ndBrand:CaratTime Type:Full timeContract Type:PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.
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Keywords: Dentsu Aegis Network Ltd., New Rochelle , VP, Competitive, Executive , New York, New York