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Director, Talent Attraction- Paid Recruitment Marketing

Company: Mastercard
Location: Purchase
Posted on: August 4, 2022

Job Description:

Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results. Job TitleDirector, Talent Attraction- Paid Recruitment MarketingOverview:As the Director, Talent Attraction, you are responsible for leading and managing Mastercard's Global Talent Attraction strategy and initiatives in collaboration with cross functional teams including Communications, Employer Branding, and Talent Acquisition. At the core of this critical role is the successful activation of our EVP to meet our talent attraction goals globally by leveraging recruitment media, programmatic advertising, and digital marketing. This person will be responsible for standing up our capabilities in paid-recruitment marketing - including finding, onboarding, and managing relevant vendors as well as measuring and optimizing ROI. The ideal candidate for this role will have a background leading large scale talent attraction efforts for a tech-centric high growth company and previously gained exposure to various aspects of modern talent acquisition, including media buying, employer branding, and/or recruitment marketing. Role: - Develop and execute a strategy to activate our EVP at scale, attract a diverse talent pipeline, and showcase Mastercard as a premier career destination - Design and activate our paid-recruitment marketing strategy, creating engaging campaigns that are globally relevant and regionally specific - Build relationships with key external and internal partners (i.e., recruitment marketing agencies, Internal Communications, Marketing etc.) to help shape our external narrative - Manage the deployment of paid media campaigns to amply Mastercard's EVP across multiple channels globally - Evaluate, onboard, and manage relevant recruitment marketing vendors and/or agencies, including pertinent tools (i.e., programmatic advertising platforms) - Partner closely with other members of Talent Discovery and Talent Acquisition to increase lead conversions and create a positive candidate experience - Be the main driver of helping to create and curate content and optimize media for TA branding & talent attraction efforts globally - Contribute to overseeing company career pages and all main social media handles tied to talent acquisition efforts - providing guidance around content and digital asset needs - Be a chief participant in the development and execution of Mastercard's Social Media Recruitment Strategy - Manage the recruitment marketing budget and create a robust set of performance marketing metrics to track ROI and establish quality benchmarks of all lead generation channels to proactively build the top of our recruiting funnel All About You:What are we looking for? - Prior experience working in Talent Attraction, Recruitment Marketing or Employer Branding. People management experience is a plus. - Prior experience working for a high-growth organization competing for highly sought-after talent, including technical professionals, and having held roles that were directly tied to meeting ambitious talent acquisition goals - Previous leadership role in launching an EVP across multiple regions and/or functions - A track record with paid as well as organic talent acquisition focused marketing & media campaigns including social media, paid social advertising, and programmatic & CPC advertising - Experience building and managing relationships with recruitment marketing vendors, including agencies and media partners - A strategic storyteller, creative problem solver, and exceptional project manager with demonstrated experience in driving complex projects in a fast-paced, constantly evolving environment with multiple key stakeholders - High degree of digital fluency and experience working with social recruiting platforms such as LinkedIn and Glassdoor, and prior exposure to content management systems and analytics tools - Well-developed copywriting, editing, and proofreading skills with a track record of partnering with and presenting to senior management - Exposure to communications, marketing, media relations, reputation management, as well as emerging trends in communications and recruitment marketing technologies - Experience developing and monitoring metrics with the ability to tell a story with dataCOVID-19 Considerations We value the safety of each member of our community because we know we're all in this together. In many locations, which may change over time, we've implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.PDN-96c9c7ea-bad2-4484-992a-a3e61647af05

Keywords: Mastercard, New Rochelle , Director, Talent Attraction- Paid Recruitment Marketing, Human Resources , Purchase, New York

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