Data Driven Marketing Analyst - Performance Optimization

Company: First American Payments Systems
Location: New York City
Posted on: April 1, 2026

Job Description:

Now is your chance to join an organization that drives change. We’re a company that’s consistently on top employer lists. Why join us: There is a reason we boast numerous awards like “Great Place to Work Certified” and “Best Place to Work” For Moms, Dads, LGBTQ, and VETS (just to name a few). At Deluxe, we know that great people make a great organization. We value our people so offer the typical benefits (401K, PTO, Medical, Dental) PLUS: Flexible time off, volunteer time off, paid maternity/paternity leave, tuition reimbursement, pet bereavement and more! A culture that keeps people. 42% of our team has been here over 10 years. When we asked our team why, we heard the people, benefits, family/home time, diversity, and team culture. FMCG Direct is the full-service data, analytics and marketing services agency of Deluxe Corporation – with decades-long experience helping clients gain the competitive edge they need to grow market share. Deluxe Corporation is a $2B trusted, tech-enabled solutions provider serving nearly 5 million small businesses and over 4,600 financial institutions. The Performance Optimization team is responsible for delivering reporting and analytics to communicate the results of our data-driven marketing campaigns. Analysts are responsible for building clear, engaging reporting collateral, identifying key insights, and driving program optimizations in collaboration with internal and external stakeholders. As an Analyst you will use Python, Java, SQL, and other tools to ingest and sanitize large datasets for performance attribution. Execute performance attribution and measurement processes to identify marketing campaign responders. Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or similar tools to assess attribution processes and campaign results. Job Functions: Use Python, Java, SQL, and other languages and tools to ingest and sanitize large structured and semi-structured datasets to prepare for performance attribution Use Python, Java, SQL and other languages and tools to execute performance attribution and measurement processes and identify marketing campaign responders Develop quantitative and qualitative analyses using Excel, Power BI, Tableau, or other tools to assess attribution process and campaign results Basic Qualifications: Education and Experience: Bachelors Degree Successfully completed coursework in statistics, math, economics, or related quantitative field Experience with analytical and data visualization tools such as Tableau, Power BI, etc. Experience in professional or course work using Microsoft Office product suite and advanced skills in Excel and PowerPoint Preferred Qualifications: Experience: 1 years of experience in use of analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc Highly motivated, results-oriented and proactive, with an ability to prioritize and manage several open projects at once Exceptional attention to detail and accuracy Excellent written and oral communication skills and the ability to present complex analytical concepts and methodology to non-technical audiences Experience in professional or course work with analytical tools and programming languages such as SQL, Python, R, Java, AWS, etc. Additional Basic Qualifications: Must be 18 years of age or older Compensation The compensation range for this position is $88,900.00 - $88,900.00 annually. This position will be eligible for commission or an annual performance incentive plan. The base pay actually offered will vary depending on job-related knowledge, skills, location, experience and take into account internal equity. Benefits In line with our commitment to employee wellbeing, our total rewards benefits package is designed to support the physical, financial, and emotional health of our employees, tailored to meet their unique and evolving needs. Our approach considers our employees’ whole selves, ensuring they can thrive both in and outside of work. Here are some of the benefits we offer, which may vary based on role, location, or hours worked: Healthcare (Medical, Dental, Vision) Paid Time Off, Volunteer Time Off, and Holidays Employer-Matched Retirement Plan Employee Stock Purchase Plan Short-Term and Long-Term Disability Infertility Treatment, Adoption and Surrogacy Assistance Tuition Reimbursement These benefits are designed to enhance the health, protect the financial security, and provide peace of mind to our employees and their families. Deluxe Corporation is an Equal Employment Opportunity employer: All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status or any other status protected by state or federal law. Please view the electronic EEO is the Law Poster which serves to inform you of your equal employment opportunity protections as part of the application process. Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to deluxecareers@deluxe.com .

Keywords: First American Payments Systems, New Rochelle , Data Driven Marketing Analyst - Performance Optimization, IT / Software / Systems , New York City, New York