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Advanced Advertising (Digital) Sales Manager - Ad Sales

Company: SPECTRUM
Location: New Rochelle
Posted on: November 14, 2020

Job Description:

Spectrum Reach ( www.spectrumreach.com ) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

JOB SUMMARY

The Advanced Advertising Sales Manager will be responsible for business development and direct sales for national advanced advertising and digital campaigns. This individual will work directly with Advanced Advertising Sales and vertical leadership on integrating advanced advertising and digital media into enterprise campaigns. Collaboration with cross functional teams to ensure that the advanced advertising platform matches the demands of the marketplace. Primary targets are national TV network advertisers, brands, digital ad agencies and emerging digital media platform buying groups.

MAJOR DUTIES AND RESPONSIBILITIES The Advanced Advertising Sales Manager serves as an advanced advertising sales champion developing and driving revenue growth for nationwide advanced advertising media sales

Responsible for prospecting and sales with the Advanced Advertising Sales leadership, New York Sales Leadership as well as Category specialists in Entertainment, Political , Auto and Health.

Products and platforms sold include but are not limited to OTT, VOD & IP television, Addressable Television, audience and digital based ad networks, social & native media, set top box and 1st and 3rd party data & analytics, self-provisioning portals and platforms.

Serve as an expert on the state of Advanced Advertising Media. Follow trends, emerging technology, competitive landscape, etc. and have the ability to simply articulate complex topics to the agency/advertiser community.

Provide marketplace and customer feedback and requirements on emerging digital and advanced advertising trends to Product, Sales Planning, Production, Operations, Marketing, Account Planning. Must be able to articulate challenges and be proactive about recommending development and remediation with the purpose of driving sales.

Aid in set up and execution of sold campaigns in coordination with planning and operations teams. Provide insight into future needs. Help develop process for scale with internal teams.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge 3-5+ years of ad sales experience preferred

This position requires the ability to interact professionally with various groups and organizations.

Must be able to develop a strong knowledge base of products, features and services and understand how our customers use them.

Willing to travel frequently, based on client need

Advanced Advertising Sales experience required, SaaS, programmatic and television experience a plus.

Must be organized with the ability to handle multiple projects simultaneously. Must be able to prioritize and complete specifics tasks on time.

Must be entrepreneurial and able to respond dynamically the ever changing media landscape

Must be able to develop strong relationships with buyers, divisional staff and operation

Strong relationships with agencies and advanced advertising departments

EDUCATION

Bachelor’s degree in marketing or related field, or equivalent combination of education and work experience. MBA ideal.

RELATED WORK EXPERIENCE Leadership experience

Proven track record of business development

Digital or Advanced Advertising Sales Experience

Expertise in advanced advertising, data driven media, programmatic media and digital advertising

WORKING CONDITIONS Frequently travels

Keywords: SPECTRUM, New Rochelle , Advanced Advertising (Digital) Sales Manager - Ad Sales, Other , New Rochelle, New York

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