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Digital Coach

Company: DAC Group
Location: Purchase
Posted on: May 3, 2021

Job Description:

With a digital media mind, this client facing resource will play an important role in designing our clients marketing campaigns, while maximizing ROI for their program!


Position Accountabilities:

  • Manage the discovery phase to scope projects for clients by auditing their online presence and identifying areas for growth and improvement 
  • Design digital marketing strategies and implement digital marketing plans/roadmaps to support client lead acquisition, brand awareness objectives, and improve holistic online presence.
  • Ensure proper execution of digital marketing initiatives are flawlessly implemented throughout departments
  • Develop and execute digital marketing activities and campaigns across digital channels, (when required, in collaboration with the media team and copywriters).
  • Collect and analyze research to advance marketing strategies and multichannel user experience journeys.
  • Develop customized content strategy based on engagement with client and produce content deliverables which align to the strategy (in collaboration with copywriters) 
  • Manage and measure integrated campaigns to include online such as local search, email, social media, PPC and SEO. Report on results, set KPIs, and implement within various dashboards 
  • Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data.
  • Develop and execute email marketing experiences, with the understanding to nurture relationships with existing customers, for retention and upsell/cross-sell opportunities to demonstrate ROI.
  • Support clients tracking of ROI through CRM strategies and integration across digital platforms.
  • Present business intelligence reports to clients regularly, providing actionable insights to improve the clients overall marketing efforts.

Position Requirements:

  • Minimum bachelors degree in business, marketing, market research
  • Minimum 3  years of online digital marketing experience, digital agency experience preferred
  • Expert understanding of digital media, digital measurements, and metrics
  • A holistic approach to marketing, including a clear understanding of attribution models and an ability to articulate the intricacies to a client
  • Understanding of paid, owned and earned media channels, social media and how to use them to drive brand awareness and preference.
  • Professional and business-minded writing skills
  • Experience in digital tools/platforms i.e. Video, Ad serving tools, CRMs
  • Strong grasp on SEO principles
  • Advanced Microsoft Excel skills
  • Knowledge of social media platforms (Facebook, LinkedIn, Instagram, Twitter etc) and deployment strategies
  • Strong organizational skills and ability to multi-task,  thrives in fast-paced environment 

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Keywords: DAC Group, New Rochelle , Digital Coach, Other , Purchase, New York

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