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Associate Manager, Social Media, Content and Food Styling

Company: FreshDirect
Location: Bronx
Posted on: June 7, 2021

Job Description:

The Associate Manager, Social Media, Content and Food Styling works with Merchandising and Marketing to update and expand products, features and content across FreshDirect Social Media Channels. This role involves managing the flow of photographs, products, and promotions to our social media channels.

Responsibilities

  • Owns social media for the FreshDirect brand, including:
  • Building and maintaining a monthly content calendar to 1) support merchandising priorities and content goals and 2) grow followers and engagement across platforms in accordance with FD social strategy
  • Execution of all social posts, including research, photo selection and preparation, writing and posting, tailoring to each platform as needed
  • Community management: engaging with followers, influencers, ambassadors and potential partners on our feeds and theirs, as well as monitoring for trending topics and posting opportunistically whenever appropriate (i.e. trending memes)
  • Administration of FD ambassador program, including sending monthly highlights, developing regular engagement opportunities (3-4x/year) and fulfilling weekly gift card orders
  • Monthly reporting on social media analytics shared across the marketing team
  • Leads recipe- and food-based content creation for the website, blog and social media:
  • Research, develop, test, and write recipes and related content 6-8x/month for site and social platforms
  • Concept, produce and script recipe (and other food) videos and photos. Includes all cooking/food preparation and some light editing.
  • Act as on-screen talent, including hosting recipe and how-to videos and hand modeling for stills
  • Food styling for company-wide editorial still and video shoots:
  • Coordinate with internal clients on recipe selection/development and styling. Research photos and provide inspiration as needed.
  • Choose and source props for shoots
  • Lead all cooking and food preparation

Qualifications:

  • 4 year degree and 2-3 years of relevant experience in social media, editorial, content production and/or marketing
  • Exceptional writing and verbal communication skills. Copywriting interest and experience a plus.
  • Exceptional attention to detail and accuracy.
  • Experience working with cross-functional teams and managing time across multiple ongoing projects.
  • Strong knowledge of social media best practices as well as the social media and marketing landscape with respect to food and food photography
  • Experience using data and metrics to measure impact and determine improvements
  • Experience with the hands-on creation of multimedia content for social media networks
  • Experience with cooking, recipe development and/or food styling

Who is FreshDirect:

FreshDirect is the northeast's leading online fresh food grocer, delivering directly to customers throughout seven states, including the New York City, Philadelphia, and District of Columbia metropolitan areas. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002, FreshDirect is a privately held company headquartered in Bronx, NY.

From the beginning, FreshDirect has set out to provide something different. We are a community partner with a mission to deliver the highest quality and service that customers can find. This is an environment in which associates can innovate, grow and have successful careers-most of our leaders have come up through our ranks. And thanks to our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

Why choose FreshDirect?

We're a company that thrives on teamwork. Our evolution is driven by our passionate employees and investment in perfecting the technology that lets us deliver the highest-quality food. Our state-of-the-art facility creates an environment for innovation. We support our employees with on-the-job training for plant employees and drivers, team-building activities, workplace recognition opportunities, and by encouraging direct relationships with our suppliers in the field.

Great people deserve great perks. We offer comprehensive benefits, plus many workplace extras, including:

  • A flexible and generous paid time off plan
  • 20% off at freshdirect.com and significant markdowns at our employee market
  • 24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subway
  • Regular events and barbecues for employees

Click to explore careers and life @ FreshDirect

Learn more @FreshDirect on Twitter, Instagram, Facebook, YouTube!

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change.

As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER, FreshDirect does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, FreshDirect will not discriminate against any applicant or employee because they are disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by FreshDirect for the job.

Keywords: FreshDirect, New Rochelle , Associate Manager, Social Media, Content and Food Styling, Other , Bronx, New York

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