Social Media Manager
Company: Hawkeye Search Group
Location: New York City
Posted on: April 3, 2026
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Job Description:
Social Media Manager Our client is hiring a highly creative and
culturally aware Social Media Manager to own their Instagram
presence and help shape how the brand shows up online. This role is
equal parts strategy, content creation, and community-building,
perfect for someone who loves staying ahead of trends and knows how
to turn insights into growth. Responsibilities: Trend Spotting &
Strategy: Stay on top of social and cultural trends, bringing
fresh, relevant ideas to keep our Instagram presence engaging and
on-brand. Content Creation: Create and edit social-first content
(primarily with iPhone) that feels native, organic, and
aspirational. Platform Management: Lead the Instagram account end
to end, including calendar planning, scheduling, posting,
coordinating collabs, and ensuring everything feels aligned with
the brand. Creative Collaboration: Work closely with the Art
Director and Community Manager to use existing content effectively
while also producing original content. Analytics & Insights: Track
and analyze Instagram insights to help grow reach, engagement, and
following, turning learnings into actionable strategies. Brand
Stewardship: Ensure all aspects of the profile such as link in bio,
highlights, pinned posts, and profile picture are always updated
and aligned with the brand identity. On-Set Support: Assist on
shoots and content days, ensuring deliverables are captured for
social. Customer Connection: Maintain a deep understanding of our
customer, ensuring tone, content, and cultural references resonate
with them. Community Engagement: Respond to DMs, comments, and
tagged posts, proactively engage with customers, influencers, and
brand partners, and identify UGC to repurpose for content. Tiktok:
Manage posting and content for Tiktok, using content that is
primarily made for instagram and paid ads Qualifications: Instagram
Culture Expertise: Strong understanding of Instagram culture and
what makes content go viral. Hands-On Creator: Comfortable shooting
and editing with an iPhone. Storytelling Passion: Love for brand
storytelling and lifestyle content. Data-Driven: Ability to balance
creativity with analytics to inform decisions. Organized &
Collaborative: Experienced in managing calendars and coordinating
cross-functional teams. Customer Insight: Intuitively understands
our customer and how to speak their language.
Keywords: Hawkeye Search Group, New Rochelle , Social Media Manager, PR / Public Relations , New York City, New York
