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Senior Analyst, Product Marketing

Company: Mastercard
Location: Purchase
Posted on: August 4, 2022

Job Description:

Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results. Job TitleSenior Analyst, Product MarketingOverviewMastercard is a leading global technology company powering the world of payments and beyond. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. As a part of Mastercard's Integrated Marketing and Communication organization, the Global Marketing - Cross-Border Services team is responsible for B2B & product marketing for Mastercard's growing portfolio of account-based cross-border payments capabilities. This includes: leveraging insights and market knowledge to help define value propositions and messaging; crafting succinct and successful sales enablement and commercial toolkits; driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications and Sales to scale marketing plans and assets.We are looking for a strategic marketer with creative sensibilities to join an energetic team and lead marketing initiatives to enable the Cross-Border Services business to achieve ambitious commercial goals.Role and Responsibilities: In this product marketing role, you will: Contribute to crafting value propositions and positionings that reinforce the tangible benefits and competitive advantages of Mastercard's products and solutions for customers and the people and businesses they serve Support the development of segment-specific marketing strategies through to execution and continual refinement of those strategies Help shape marketing activities by bringing customer and consumer insight to the conversation Execute marketing strategies and activities by providing day-to-day direction, feedback, and guidance to team members and partners Contribute strategic and creative content ideas for application in marketing strategies, including thought leadership and communication of subject matter expertise Maintain budget responsibilities for specific marketing programs Report on campaign performance measurement and evaluation, recommending ways to leverage past success and apply to future programs Develop marketing solution presentations and reports; distill strategy and present recommendations, review presentation materials Provide direction and coordinates deliverables with vendors (e.g., agencies, production, etc.)All About You: 4-6 years' experience in relevant role, financial services or payments is a plus but not required You have excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in You're a strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed. You're a great storyteller. You enjoy developing content that is purposeful and succinct, even when dealing with complex subjects, and you have strong experience and skill in writing clear and effective communications, avoiding fluff and jargon. You're creative, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way. You have experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members You love to collaborate. You are comfortable working cross-functionally with other team leads to gain the knowledge needed to inform your strategies and identify opportunities. You have strong project management skills and with a experience managing multiple projects and priorities at once - from individual / team goals to external requests and deadlines. You're comfortable with ambiguity and working in a fast-past environment where you may be called on to define the path and make informed judgements. You're curious and eager to learn about emerging B2B marketing trends and able to bring new ideas to the table to help engage and inspire. You're a quick study, intellectually agile, and able to rapidly come up to speed on the market landscape, the technology and the competitors across a diverse, dynamic industry You're motivated and self-driven, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through. More about MastercardUsing secure data and networks, partnerships and passion, Mastercard's innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.COVID-19 Considerations We value the safety of each member of our community because we know we're all in this together. In many locations, which may change over time, we've implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice.In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.In the US, Mastercard is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. If you require accommodations or assistance to complete the online application process, please contact reasonable_accommodationmastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:Abide by Mastercard's security policies and practices;Ensure the confidentiality and integrity of the information being accessed;Report any suspected information security violation or breach, andComplete all periodic mandatory security trainings in accordance with Mastercard's guidelines.PDN-966129b9-0577-4f60-bbca-598551952df0

Keywords: Mastercard, New Rochelle , Senior Analyst, Product Marketing, Professions , Purchase, New York

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