Senior Analyst, B2B Marketing
Company: Mastercard
Location: Purchase
Posted on: August 4, 2022
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Job Description:
Our PurposeWe work to connect and power an inclusive, digital
economy that benefits everyone, everywhere by making transactions
safe, simple, smart and accessible. Using secure data and networks,
partnerships and passion, our innovations and solutions help
individuals, financial institutions, governments and businesses
realize their greatest potential. Our decency quotient, or DQ,
drives our culture and everything we do inside and outside of our
company. We cultivate a culture of inclusion for all employees that
respects their individual strengths, views, and experiences. We
believe that our differences enable us to be a better team - one
that makes better decisions, drives innovation and delivers better
business results. Job TitleSenior Analyst, B2B MarketingOverview
Responsible for establishing full-funnel B2B marketing content and
strategies for financial institutions - retail banks, commercial
banks, and fintech/neobanks, and delivering results. You'll
collaborate closely with product marketing and demand generation to
ensure our content strategy rolls up to overall marketing goals and
supports cross-functional initiatives. Role Partner with product,
segment leads and sales to develop differentiated value
propositions for financial institutions through research and other
validation methods Drive data-driven content strategy with a focus
on increasing organic traffic and growing leads Maintain and manage
a content calendar with consistent and repeatable distribution
strategies Test, report on and improve contents impact at each
stage of the funnel. Proactively identify gaps or missed
opportunities and adjust strategy accordingly. All About You: You
are comfortable working cross-functionally with other team leads to
gain the knowledge needed to inform your strategies and report on
wins and opportunities. You have excellent communication skills.
You're able to effectively communicate strategies, measure and
report on progress to peers and leaders alike to gain buy-in and
foster a culture of content throughout the organization. You're
data and response-driven. You analyze the performance of past copy
to improve future copy. You like to run experiments and test new
ideas. You don't determine what worked and what didn't by instinct
you have the metrics to prove it. You're a strategic thinker. You
enjoy developing content strategies to drive traffic and
conversions and are driven by data and insights. You understand the
enterprise audience and how to appeal to different personas. You
can demonstrate successful outcomes you have developed and
executed. You're a great storyteller. You understand that content
should be purposeful and succinct, even when dealing with complex
subjects. You write clearly and effectively and avoid fluff and
jargon. You're creative. You are able to take business concepts and
make them clear and compelling. You come up with sharp copy and fun
ideas that drive results. You have strong project management
skills. You have experience developing creative briefs and
promotion plans that provide clear direction, deadlines and
deliverables to team members across copywriting, design, social and
paid media. You love to collaborate. You have experience working
closely in cross-functional teams to develop new and innovative
solutions. You balance quantity and quality. You can manage a large
number of content priorities moving at once from individual team
goals to external requests. You can ramp up our content volume all
while making sure it's always top-notch and valuable to customers.
You have your finger on the pulse of emerging B2B content marketing
trends and continually bring new ideas to the table to help engage
our customers and prospects with our content. You understand SEO.
SEO is built into your strategic content initiatives, driving
organic traffic and marketing results. You are comfortable
collaborating with SEO team members to continuously measure
performance, iterate and deliver results.COVID-19 Considerations We
value the safety of each member of our community because we know
we're all in this together. In many locations, which may change
over time, we've implemented a virtual hiring process and continue
to interview candidates by video or phone. In addition, in some
locations, only individuals who have been fully vaccinated will be
permitted inside Mastercard offices until further notice.In the US,
Mastercard is a government contractor, which may legally require
most Mastercard employees to be vaccinated unless a verified
approved medical or religious exemption is granted. Further, we are
currently making every effort towards having employees return to
work in the office 2 days per week, if that makes sense for their
team. Everyone must be vaccinated to enter Mastercard offices at
this time. Therefore, we expect all candidates to be vaccinated or
to be approved for a medical or religious accommodation prior to
commencing work at Mastercard.In the US, Mastercard is an inclusive
Equal Employment Opportunity employer that considers applicants
without regard to gender, gender identity, sexual orientation,
race, ethnicity, disabled or veteran status, or any other
characteristic protected by law. If you require accommodations or
assistance to complete the online application process, please
contact reasonable_accommodationmastercard.com and identify the
type of accommodation or assistance you are requesting. Do not
include any medical or health information in this email. The
Reasonable Accommodations team will respond to your email
promptly.Corporate Security ResponsibilityAll activities involving
access to Mastercard assets, information, and networks comes with
an inherent risk to the organization and, therefore, it is expected
that every person working for, or on behalf of, Mastercard is
responsible for information security and must:Abide by Mastercard's
security policies and practices;Ensure the confidentiality and
integrity of the information being accessed;Report any suspected
information security violation or breach, andComplete all periodic
mandatory security trainings in accordance with Mastercard's
guidelines.PDN-95e06e1d-9699-46fe-a638-4b5786a253ab
Keywords: Mastercard, New Rochelle , Senior Analyst, B2B Marketing, Sales , Purchase, New York
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