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Senior B2B Marketing Manager

Company: GEN (Genetic Engineering & Biotechnology News)
Location: New Rochelle
Posted on: September 12, 2023

Job Description:

Join the fastest growing media brand in the life sciences!The leading media brands in biotech and precision medicine are seeking a creative, innovative, and energetic Senior B2B Marketing Manager to join its dynamic team. In this new role, youll take a hands-on approach to developing and executing integrated marketing strategies that drive revenue, engage high-priority audiences, and build deep community connections among our diverse subscribers and readers.As the Senior B2B Marketing Manager, you will:

  • Develop innovative, omnichannel marketing campaigns that drive revenue across the brands core products and services
  • Utilize cutting-edge marketing technology to create and execute impactful content journeys that engage diverse target audiences including readers, advertisers, and subscribers
  • Generate top of funnel awareness among sales prospects as well as utilize account-based marketing tactics to nurture prospects through to qualified leads
  • Develop and execute a dynamic integrated marketing strategy aimed at retaining existing and driving new subscribers for the brands premium subscription service
  • Spearhead market intelligence efforts, including gaining actionable feedback and insight via reader surveys and focus groups as well as researching and monitoring competition to ensure brand remains well-positioned to attract market share
  • Oversee brands highly active Twitter, Facebook, and LinkedIn pages, developing engaged communities of readers and brand loyalists and influencers
  • Develop dynamic partnerships with major industry meetings, conferences, and associations aimed at building brand awareness, securing subscriptions, and generating qualified leads
  • Demonstrate ROI and provide regular outcomes reporting to company stakeholdersRequirements:
    • College degree
    • 7-10 years experience in B2B marketing
    • Exceptional written and verbal communication skills
    • Understanding of advertising-driven business model as well as paid content subscription models
    • Proven record of delivering highly engaging marketing experiences across channels and to diverse audience segments
    • Ability to rapidly learn and adapt to new technology
    • Proficiency in Microsoft Office, Google Ads, Twitter, Facebook, and LinkedIn
    • Passion for science or medicine a plusWe're Offering:
      • An opportunity to grow with an evolving, dynamic, and successful organization
      • Competitive compensation, including a comprehensive benefits program (medical, FSA, dental, vision, 401k with match, short-term disability, and voluntary coverages such as long-term disability, life insurance, accident, and critical illness)Interested candidates are encouraged to reply with a cover letter and resume.www.genengnews.comInforming, inspiring, and advancing global innovation to support a healthy, sustainable futureMary Ann Liebert, Inc. is a global media company dedicated to creating, curating, and delivering impactful peer-reviewed research and authoritative content services to advance the fields of biotechnology and the life sciences, specialized clinical medicine, and public health and policy.Since our founding in 1980, we have focused on identifying areas of the greatest need in the fields we serve. We believe that specialist information powers better research, productivity, and outcomes.Today, our exceptional educational content and technology-enabled services inform leading researchers and clinicians around the globe, equip them with the tools and applications to make a difference in the lives of others, and enable them to make the next great scientific and medical breakthroughs.

Keywords: GEN (Genetic Engineering & Biotechnology News), New Rochelle , Senior B2B Marketing Manager, Sales , New Rochelle, New York

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