Founding GTM/Growth Lead
Company: Invictus Direct
Location: New York City
Posted on: February 18, 2026
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Job Description:
Job Description Job Description Location: New York City, NY
(Hybrid or In-Person Preferred) Schedule: Full-time Salary:
Competitive base equity Company: Our client is a mission-driven
healthcare startup redefining the future of mental health by
building AI-powered tools that integrate seamlessly into clinical
workflows. Focused on reducing burnout and improving outcomes, the
company empowers therapists, psychologists, and psychiatrists with
modern technology that automates documentation and administrative
tasks, so clinicians can focus on care. Backed by leading investors
and operating at the intersection of AI and healthcare, their team
is passionate about building a category-defining product.
Description: Our client is hiring a Founding GTM/Growth Lead to
join as one of the first go-to-market hires and help define the
companys growth engine. This is a rare opportunity to build a
modern, PLG-driven motion from the ground up, working directly
alongside the founding team. Ideal candidates bring either a
product-led growth background from a breakout tech company or a
highly analytical foundation from consulting or banking, combined
with a curiosity for AI and digital health. Key Responsibilities:
Own and execute the companys early go-to-market strategy across
channels Drive product-led growth (PLG) and top-of-funnel
experimentation Help define and refine key elements of growth,
including: Ideal Customer Profile (ICP) Messaging and positioning
Pricing models Brand narrative and product identity Blend sales-led
and usage-driven growth motions depending on customer segment and
feedback loops Work cross-functionally with product, design, and
engineering to ensure growth and product direction remain aligned
Collaborate directly with founders in a fast-moving, iterative
environment Analyze data to inform growth experiments, measure
impact, and adapt tactics accordingly Target Customer (ICP):
Independent therapists and small practice owners Psychologists and
psychiatrists Experience with enterprise healthcare is a plus, but
not required at this stage Qualifications: 3 years of experience in
a product-led growth role at a consumer or SaaS company OR strong
analytical background from management consulting, investment
banking, or strategy Proven ability to work autonomously and build
GTM functions from scratch Strong written and verbal communication
skills Passion for health tech, mental healthcare, or clinical
tools Ability to thrive in ambiguity and iterate quickly No need
for formal healthcare regulatory or compliance background—though
experience in health tech is a bonus Strongly Preferred: Experience
with AI-powered documentation tools or workflow automation Previous
work in high-growth health tech startups Familiarity with sales,
usage-based growth strategies, or clinician tooling Why Join Us? Be
an early leader at a company solving real problems in healthcare
Work at the frontier of AI and clinical workflows Help define the
playbook for a modern health tech GTM strategy Collaborate with
passionate, mission-driven founders Equity ownership and the chance
to shape a high-impact product from day one
Keywords: Invictus Direct, New Rochelle , Founding GTM/Growth Lead, Sales , New York City, New York
